Patrick “PJ” Odom — UI/UX designer and program director with nearly two decades leading digital product experiences, visual systems, and high-visibility interfaces. Currently Program Director of the Louisiana Fortify Homes Program. I own work from discovery through launch, simplify complex flows, and partner closely with product and engineering to ship solutions customers actually use.
I lead UI/UX initiatives from discovery through launch and optimization — mapping journeys, structuring information, prototyping solutions, and partnering with engineering to deliver experiences that reduce friction and build customer confidence.
I’ve designed multi-step workflows and portals (licensing, regulatory, citizen-facing tools) where the goal was clarity under complexity — the same muscle needed for personalization and creation flows.
From LSUsports.net redesign to custom software interfaces, I’ve owned UI/UX from concept through developer collaboration and launch — not just screens, but the full journey.
I work tightly with product, engineering, and stakeholders. I facilitate critiques, present rationale, and align design decisions with customer needs, technical constraints, and business goals.
I’ve defined interaction models, UI/UX standards, and visual systems that scale across products and platforms — supporting consistency while leaving room for flexibility.
Whether fans on a sports site or citizens in a public portal, I design for real use: reduce friction, increase confidence, and make the next step obvious.
I move quickly from concept to interactive prototype, use feedback to refine, and stay close to development so the shipped product matches the intent.
Program Director — statewide grant program helping homeowners fortify roofs to FORTIFIED standards against hurricane-force winds.
End-to-end UI/UX for a high-traffic consumer site — information architecture, layout systems, and developer partnership through launch.
Interaction models, prototypes, and standards for complex multi-step workflows across web and mobile — staff and public-facing experiences.
Visual and digital systems at scale — consistency across channels while supporting distinct experiences under tight timelines.
I bring strong UI/UX fundamentals, experience simplifying complex flows, and a track record of cross-functional delivery on high-visibility digital products.
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