I’m Patrick “PJ” Odom, a designer and program director based in Baton Rouge. My career has moved from brand and sports systems into product interfaces and now statewide program leadership.
Currently I serve as Program Director of the Louisiana Fortify Homes Program, the statewide initiative that helps homeowners strengthen roofs against hurricane-force winds through grants of up to $10,000 for FORTIFIED standards.
Before that I was UI Subject Matter Expert at Tri-Core Technologies, defining interaction models and standards for complex custom software. Earlier I led creative direction across all 16 LSU sports and redesigned LSUsports.net, and spent nearly a decade shaping brand and e-learning systems at North Carolina State University.
The through-line is ownership: of the visual system, the user experience, and the people and processes that deliver it.
Current focus
Program direction for Louisiana Fortify Homes — connecting design thinking to a public program that protects homes and communities.
Background
Sports creative direction, higher-ed brand systems, product UI, and now statewide program leadership.
Approach
Start with the real process. Make the complex usable. Build systems that hold under pressure.
Location
Baton Rouge, Louisiana