Resume

Patrick “PJ” Odom

UI/UX designer and program director with nearly two decades leading digital product experiences, visual systems, and high-visibility interfaces.

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Designer and program director who leads digital experiences from discovery through launch. Combines strong UI/UX fundamentals with visual systems thinking and cross-functional delivery. Currently directing the Louisiana Fortify Homes Program while bringing nearly 20 years of shipped work across consumer digital, product interfaces, and brand systems.

Experience

Program Director
Present
Louisiana Fortify Homes Program · Louisiana Department of Insurance
  • Lead the statewide program that provides grants of up to $10,000 for homeowners to upgrade roofs to IBHS FORTIFIED standards
  • Oversee program operations, stakeholder coordination, and the systems that support grant administration and homeowner experience
  • Apply design and process thinking to a public program that strengthens homes against hurricane-force winds
Creative Director / UI Designer / Technology Consultant
2020 – 2024
Tri-Core Technologies LLC · Baton Rouge
  • UI Subject Matter Expert for front-end development of websites and mobile applications
  • Defined interaction models, prototypes, user testing approaches, and UX/UI standards for complex custom systems
  • Partnered with developers to deliver production-ready interfaces for licensing, regulatory, and citizen-facing programs (including LOLA, RMS, LDIConnect)
  • Established consistency across desktop and mobile while supporting multi-step workflows and staff/public portals
Athletics Creative Services Manager
2016 – 2021
Louisiana State University · Baton Rouge
  • Creative and visual direction for digital, social, print, and web across all 16 LSU sports
  • Led the UI/UX redesign of LSUsports.net from concept through developer collaboration and launch
  • Recruited, trained, and directed full-time and student staff while managing high-volume seasonal pipelines
  • Delivered high-visibility consumer experiences under tight game-day and recruiting timelines
Senior Media Specialist / Art Director, Brand & Communications
2007 – 2016
North Carolina State University · Raleigh
  • Managed brand strategy, distance-education recruitment, and visual communications for DELTA
  • Designed interfaces and materials supporting the move of traditional courses into online learning environments
  • Promoted from Media Specialist to Art Director of Brand Strategy
Creative / Marketing Director (Pro-Bono)
2013 – 2015
White Rabbit Brewing Company · Angier, NC
  • Built the complete visual language of the brand and designed/implemented the website
  • Created environmental design, packaging, and marketing for the product line

Selected impact

  • LSUsports.net — End-to-end UI/UX redesign of the primary digital home for LSU Athletics
  • LOLA / RMS / LDI interfaces — Interaction design and standards for complex licensing, regulatory, and mobile customer experiences
  • 16-sport creative systems — Visual and digital consistency across every LSU sport under high volume and tight deadlines
  • Louisiana Fortify Homes — Program leadership for statewide resilience grants serving Louisiana homeowners